TACO BELL
DEMOLITION MAN

Comicon Experiential Pop-up

In 1993’s sci-fi/action film Demolition Man, set in the year 2032, Taco Bell was the only restaurant to survive the “franchise wars.” In this wonderful utopia, every restaurant was a Taco Bell. To celebrate the relaunch of Taco Bell’s beloved 90’s classic item of its own, Nacho Fries, we brought Demolition Man’s inspiring vision of the future to life, by actually creating a futuristic, fancy Taco Bell restaurant at Comic-Con.

To let media know what delicious future lay in store, we sent select outlets this fancy mailer I designed, inviting them to attend and making them feel extra special.

Results: Coverage for the Nacho Fries re-launch prior to Comic-Con included 321 broadcast clips and articles, reaching over 1 billion impressions

My Role: Design Lead