SUNKIST
Brand REFRESH
Sunkist was feeling stale and unloved, with low awareness among consumers who routinely confused them with the orange soda. So Edelman was tasked with a ground-up rebrand. We developed a fresh design aesthetic, revitalizing their social pages and OOH ads with a vibrant and fun new style. Paired with a more relatable brand voice, we reintroduced the collaborative of citrus growers to the world.
My Role: Creative / Design Lead
Social
Campaign
It’s Coming
Smashing Pumpkins
What’s in Season
CREATIVE EARNED
CAMPAIGN
Beat the Winter Blues
The “Winter Blues” affect millions of people every winter. The loss of energy combined with a lack of sunshine leaves people feeling desperate to find ways to boost their mood during this time of the year. And citrus can be a surprisingly effective pick-me-up. To get journalists to write about it, we developed a set of visually engaging infographics for media to include in the story.
My Role: Design Lead
